Article first published online: 27 OCT 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 32, Issue 13, pages 1369–1386, December 2011
How to Cite
Powell, T. C., Lovallo, D. and Fox, C. R. (2011), Behavioral strategy. Strat. Mgmt. J., 32: 1369–1386. doi: 10.1002/smj.968
- Issue published online: 27 OCT 2011
- Article first published online: 27 OCT 2011
- behavioral strategy;
- decision making
Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying conceptual framework for behavioral strategy and conclude by introducing the papers of the Special Issue on the Psychological Foundations of Strategic Management. Copyright © 2011 John Wiley & Sons, Ltd.