Article first published online: 27 OCT 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 32, Issue 13, pages 1484–1499, December 2011
How to Cite
Powell, T. C. (2011), Neurostrategy. Strat. Mgmt. J., 32: 1484–1499. doi: 10.1002/smj.969
- Issue published online: 27 OCT 2011
- Article first published online: 27 OCT 2011
- Manuscript Revised: 3 JUL 2010
- Manuscript Received: 20 JAN 2009
- decision making
Brain research has contributed to economics, marketing, law, and other fields. Does strategic management need neuroscience? This paper examines the potential contributions of brain research to strategic management research and practice. The paper discusses the aims and methods of neuroscience, its strengths and limitations in social and economic research, and its potential contributions to strategy. The paper identifies specific research questions at the intersection of strategy and neuroscience and appraises the prospects for substantive collaborations between neuroscientists and scholars in strategic management. Copyright © 2011 John Wiley & Sons, Ltd.