The views expressed in this essay are those of the author and are not intended to reflect any editorial policies of the Strategic Management Journal. Will Mitchell, a fellow coeditor and friend has expressed concern that some readers may stop after reading the introduction in the mistaken belief that the paper is an SMJ Editorial and not an SMJ Research Prospective. If you are in this category I urge you to read on beyond the introductory anecdote.
The search for asterisks: Compromised statistical tests and flawed theories†
Article first published online: 22 OCT 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 33, Issue 1, pages 108–113, January 2012
How to Cite
Bettis, R. A. (2012), The search for asterisks: Compromised statistical tests and flawed theories. Strat. Mgmt. J., 33: 108–113. doi: 10.1002/smj.975
- Issue published online: 9 NOV 2011
- Article first published online: 22 OCT 2011
- Accepted manuscript online: 12 OCT 2011 08:47AM EST
- Manuscript Revised: 10 OCT 2011
- Manuscript Received: 6 OCT 2011
- statistical methodology;
- significance levels;
- data snooping;
- theory testing;
This paper discusses repeated tests and the resultant reporting of statistical significance when it is actually not present. These errors interact with professional norms such as biases against both replication studies and ‘non-results’ to undermine the efficacy of our base of empirically tested theory. This raises serious issues for the future of strategic management research. Suggestions are made for dealing with these issues substantively and in terms of professional norms. Copyright © 2011 John Wiley & Sons, Ltd.