Game-park capitalism, globalization, and multinational companies: An overview and a research agenda
Article first published online: 14 APR 2011
© 2011 Wiley Periodicals, Inc.
Thunderbird International Business Review
Volume 53, Issue 3, pages 279–298, May/June 2011
How to Cite
Zander, U. (2011), Game-park capitalism, globalization, and multinational companies: An overview and a research agenda. Thunderbird Int'l Bus Rev, 53: 279–298. doi: 10.1002/tie.20407
- Issue published online: 14 APR 2011
- Article first published online: 14 APR 2011
This article paints a broad-brush picture of a modernizing and reglobalizing world, following a path that can metaphorically be described as leading from unfettered “savannah-type capitalism” over an interwar state-controlled “zoo mentality” to a system of managed “game-park capitalism.” I propose an agenda for studying the effects of what is ironically both a more integrated and an increasingly multipolar world on the role, strategies, and practices of incumbent multinational companies and their challengers. International business is portrayed as a learning race where I especially direct scholarly attention to internationally active companies' abilities to handle and benefit from the periphery, understand and serve customers, manage knowledge and interfaces, tap the international factor markets, and project a contemporary image. ©2011 Wiley Periodicals, Inc.