Global Social Media Usage: Insights Into Reaching Consumers Worldwide
Version of Record online: 29 AUG 2012
© 2012 Wiley Periodicals, Inc.
Thunderbird International Business Review
Volume 54, Issue 5, pages 683–700, September/October 2012
How to Cite
Singh, N., Lehnert, K. and Bostick, K. (2012), Global Social Media Usage: Insights Into Reaching Consumers Worldwide. Thunderbird Int'l Bus Rev, 54: 683–700. doi: 10.1002/tie.21493
- Issue online: 29 AUG 2012
- Version of Record online: 29 AUG 2012
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