The strategic function of a top business leader, with its vision-forming, persuading, and control abilities, spans much of what has been traditionally viewed as the field of leadership research. While some leaders speak or write about leadership without having led many businesses, others who have led lack the capacity for reflection which is necessary to explain what it is that they do. Yet, most leaders seem to have something to say, and they find eager listeners. Are MBA candidates being misled by the business press and thus are unable to tell a real leader from a fraud? Or is it that those we call business leaders today are only figureheads propelled by those toiling beneath them? This commentary focuses on thoughts centered on the rim of contention: business leadership in Brazil. © 2013 Wiley Periodicals, Inc.