A. H. Moini is assistant professor of finance at the University of Wisconsin in Whitewater, Wisconsin.
Export behavior of small firms: The impact of managerial attitudes
Article first published online: 9 FEB 2007
Copyright © 1991 Wiley Periodicals, Inc., A Wiley Company
The International Executive
Volume 33, Issue 2, pages 14–20, September/October 1991
How to Cite
Moini, A. H. (1991), Export behavior of small firms: The impact of managerial attitudes. The Int. Exec., 33: 14–20. doi: 10.1002/tie.5060330204
- Issue published online: 9 FEB 2007
- Article first published online: 9 FEB 2007
- Cited By
Perception of risk, profit and obstacles to initiation of an export marketing is important in determining the firm's export involvement. Research findings indicate that non-exporters do not have different perception of export profitability and riskiness from exporters. However, non-exporters believed exporting requires too much up-front cost in order to initiate an export program. Moreover, non-exporters perceive the difficulty in finding foreign markets as the major obstacle to export, while exporters believe that the high value of dollar is the major obstacle to their export involvement.