Sources, media, and modes of climate change communication: the role of celebrities



This article reviews existing research on the portrayal of climate change within the print media, paying particular attention to the increasing role that celebrities have come to play within popular culture. While this is certainly not a new development, celebrities are increasingly appearing as key voices within the climate change debate, providing a powerful news hook and potential mobilizing agent. Early coverage of climate change was dominated by scientific sources, but as the debate became more institutionalized and politicized a wider variety of competing sources entered the news arena. Yet media prominence is not necessarily a reliable indicator of influence. How issues are framed is of crucial importance and celebrity interventions can be a double-edged sword. WIREs Clim Change 2011 2 535–546 DOI: 10.1002/wcc.119

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