SEARCH

SEARCH BY CITATION

Abstract

Association mining has been one of the most intensively researched areas of data mining. However, direct uptake of the resulting technologies has been relatively low. This paper examines some of the reasons why the dominant paradigms in association mining have not lived up to their promise, and argues that a powerful alternative is provided by top-k techniques coupled with appropriate statistical and other filtering. © 2011 John Wiley & Sons, Inc. WIREs Data Mining Knowl Discov 2011 1 183–192 DOI: 10.1002/widm.28