The rutting behavior of the red goral (Naemorhedus cranbrooki) was studied at the Breeding Center of Shanghai Zoo from September 16–November 21, 2004. Twenty-three qualitatively distinct behavior patterns was observed. Males showed a more extensive repertoire (18 patterns, 15 carried out only by males) than did females (10 patterns, 6 carried out only by females). Smelling and licking behavior was used most by males, whereas escape was used most by females. Zoo Biol 0:1–7, 2006. © 2006 Wiley-Liss, Inc.