Osgood's semantic differential was used on 340 subjects to determine their body image as compared to their concept of the Ideal American woman. Women who were not pregnant as well as women in the first, second and third trimester were tested. The husbands of the women were also tested.
In addition, data was collected to determine if the media may have an influence on the pregnant body image. The results showed that the more obviously pregnant a woman became, the poorer her image of herself. Ten of the eighteen adjectives used in the semantic differential showed significant differences ranging from .05 to .0001. Of the fifteen most popularly read magazines in this group only one had any pictures of pregnant women, and this woman was early in her pregnancy.