HOW THE PUBLIC SEES NURSE-MIDWIVES: 1978 News Coverage of Nurse-Midwifery in The Nation's Press


  • Beatrice J. Kalisch R.N., Ed.D., F.A.A.N.,

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    • Beatrice J. Kalisch, R.N., Ed.D., F.A.A.N., is the Shirley C. Titus Distinguished Professor of Nursing, Chairperson of Parent-Child Nursing, and Director of the Graduate Program in Parent-Child Nursing at the University of Michigan, School of Nursing.

  • Phillip A. Kalisch Ph.D.,

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    • Philip A. Kalisch, Ph.D., is Professor of History and Politics of Nursing at the University of Michigan. They are the authors of several books, including Nursing Involvement in Health Planning, (HEW, 1978) and The Advance of American Nursing, (Little, Brown, 1978), which received three citations as the American Journal of Nursing Book of the Year award. They have also completed research and published numerous articles on various aspects of the history and politics of nursing. Currently, they are coinvestigators of a study on the image of nurses in the mass media.

  • Jacqueline Clinton R.N., M.A.

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    • Jacqueline Clinton, R.N., M.S., is a Ph.D. candidate in Nursing at the University of Michigan and a research associate on the project.

  • This study was supported by Research Grant NU 00579 from the U.S. Public Health Service, Health Resources Administration, Bureau of Health Manpower.

Chairperson, Parent-Child Nursing, University of Michigan, 609 East Liberty Street, Ann Arbor, MI 48108


Utilizing the research method of content analysis, this study analyzes newspaper articles and photographs on the subject of nurse-midwifery that appeared in 1978. Findings point to the need for a much greater effort by nurse-midwives to communicate to the public who they are and what they do. Only through sustained grassroots efforts to secure press coverage will nurse-midwifery emerge on the public agendas of communities throughout the nation and elicit a broad-based consumer demand for nurse-midwifery services.