Education, outreach, and marketing
Article first published online: 26 JUN 2007
©2007. American Geophysical Union. All Rights Reserved.
Eos, Transactions American Geophysical Union
Volume 88, Issue 4, pages 39–40, 23 January 2007
How to Cite
2007), Education, outreach, and marketing, Eos Trans. AGU, 88(4), 39–40, doi:10.1029/2007EO040007.(
- Issue published online: 26 JUN 2007
- Article first published online: 26 JUN 2007
Education and outreach programs seek to improve science education and the public's understanding of science. Although many scientists are doing much good work through these programs, others are uneasy with them, believing that they are unseemly and peripheral to ‘real’ science.
I suggest taking a broader view and adding ‘marketing’ to ‘education and outreach.’ Education is business as usual for university scientists. Scientists think they know what to do, do it well at the college level, and can help at secondary and primary grade levels. Outreach sounds like public service—no harm, but not crucial. In contrast, many organizations consider marketing as a vital function and seek to do it better.