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In a recent issue of Eos (89(11), 11 March 2008), Susan Joy Hassol argued that climate researchers are failing in their efforts to communicate effectively with the public.

As a space physicist turned freelance journalist, I know how researchers think and act, and also how media workers function. From informal discussions with journalists, bloggers, and members of the general public, it is clear to me that the public is crying out for hard information. But people will instinctively mistrust those who feed them science-lite.