AGU Climate Scientists Offer Question-and-Answer Service for Media


  • Stacy Jackson


In fall 2009, AGU launched a member-driven pilot project to improve the accuracy of climate science coverage in the media and to improve public understanding of climate science. The project's goal was to increase the accessibility of climate science experts to journalists across the full spectrum of media outlets. As a supplement to the traditional one-to-one journalist-expert relationship model, the project tested the novel approach of providing a question-and-answer (Q&A) service with a pool of expert scientists and a Web-based interface with journalists. Questions were explicitly limited to climate science to maintain a nonadvocacy, nonpartisan perspective.