As scientists at AGU's 2010 Fall Meeting engaged one another with talks, posters, and hallway chats last December, a steady stream of reporting and commentary about all things Fall Meeting spilled out from the Moscone Center in San Francisco, Calif., to audiences throughout the world. Some 150 journalists—representing print, online, and broadcast media outlets, plus freelancers—reported from the meeting. Other reporters not present at the meeting participated in press conferences and other press events via live webcasts. Writers for nearly 2 dozen Earth and space science blogs churned out Fall Meeting-related blog postings. Twitter users also busily commented from the meeting, generating more than 4500 tweets labeled with the meeting's #AGU10 hashtag (a Twitter identity code). The outpouring of meeting-related news and commentary added up to more than 3000 stories, of which many reached far-flung parts of the globe, according to an analysis made using Vocus, a media monitoring service.