West Africa is the world's largest source of airborne mineral dust, which affects weather, climate, and biogeochemical processes. We use continental-scale ten-day simulations from the UK Met Office Unified Model to study the effects of the representation of deep convection on modeled dust-generating winds in summertime West Africa. To isolate the role of meteorology from the land surface we use a new diagnostic parameter “uplift potential”, which represents the dependency of dust uplift on wind-speed for an idealized land surface. Runs permitting explicit convection suggest that cold pool outflows from moist convection (so called “haboob” dust storms) potentially generate on the order of half the dust uplift. Simulations with parameterized convection show substantially less haboob uplift, but compensating increased uplift from low-level jets associated with a stronger Saharan heat low (SHL). This leads to reduced dust emission on convectively active days, in the afternoon and evening hours, and in the Sahel. The common practice of tuning coarse-resolution dust models cannot resolve these problems. A realistic representation of the dust cycle, as well as of the SHL, requires targeted efforts to develop computationally inexpensive ways to incorporate the effects of cold-pool outflows from deep convection.