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Earth Day at the AGU Annual Meeting was marked by a symposium and panel discussion on the ‘Environmental Challenge,’ and the organizers and participants are to be commended for their efforts toward enlarging the horizons of knowledge and concern among earth scientists. However, while the invited papers drew a moderate audience, even the presence of beer and lunch was insufficient to attract more than some 125 people to the panel discussion—a poor turnout indeed for a group of scientists who potentially have so much to offer to our ecological crisis. Probably AGU should have done a better job of advertising, not only among the scientists but among the general population as well. One of the panel participants noted that scientists have a critical contribution to make to the environmental problem in terms of the dispersal of scientific and technological information to the general public.