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May we discreetly enquire into the oddball reintroduction into EOS of ye olde British imperial measures? Presumably this anti-Jeffersonian measure (sorry!) is being made in the name of John Q. (quaint) Citizen to help him understand what geophysics is all about. In fact it merely prolongs his confusion and the agony of facing rational change, change already seen in magazines as disparate as Time and Geotimes.