Striking a “perfect” balance

Authors

  • Randy Showstack


Abstract

Sixty seconds. That's one that features Patrick Stewart, the actor most well-known for his portrayal of Captain Jean-Luc Picard on “Star Trek.” Another, a 30-second spot, includes a voice-over by film star Linda Hunt.

These film “trailers,” called “Perfect Balance,” are public service announcements (PSAs) that call attention to the potential threat of global climate change. Movie theaters in at least 60 countries will air the spots beginning in October.

Ancillary