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References

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    U.S. Department of Agriculture, Agricultural Marketing Service (2004) Report to Congress on the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program. U.S. Department of Agriculture Washington, DC.
  • 3
    National Pork Board (Accessed March 2006) Fourth of July Initiative Promotes Pork Ribs as a Natural Summer Cookout Choice http:www.porkboard.orgNewsNewsEdit.aspNewsID287).
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    Becker, G. S. (2005) Federal Farm Promotion (‘Checkoff’) Programs (revised). Congressional Research Service Washington, DC.
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    U.S. Department of Agriculture, Agricultural Marketing Service. (2005) Report to Congress on the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program U.S. Department of Agriculture Washington, DC.
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    U.S. Government Accountability Office (2002) Fruits and Vegetables: Enhanced Federal Efforts to Increase Consumption Could Yield Health Benefits for Americans U.S. Government Accountability Office Washington, DC.
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    Frank, L. D., Engelke, P. O., Schmid, T. L. (2003) Health and Community Design: The Impact of the Built Environment on Physical Activity Island Press Washington, DC.
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    Sims, L. S. (1998) The Politics of Fat ME Sharpe Armonk, NY.
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    Nestle, M. (2002) Food Politics University of California Press Berkeley, CA.
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    Dietary Guidelines Advisory Committee (2005) 2005 Dietary Guidelines Advisory Committee Report U.S. Department of Health and Human Services and U.S. Department of Agriculture Washington, DC.
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    Atkins, R. C. (2001) Dr. Atkins’ New Diet Revolution (revised edition) Avon Books New York, NY.
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    Ornish, D. (2001) Eat More, Weigh Less: Dr. Dean Ornish's Life Choice Program for Losing Weight Safely While Eating Abundantly (revised edition) Harper Collins New York, NY.
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    Willett, W. C. (2001) Eat, Drink and Be Healthy Free Press New York, NY.
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    Zemel, M., Gottlieb, B. (2003) The Calcium Key: The Revolutionary Diet Discovery That Will Help You Lose Weight Faster Wiley New York, NY.
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    Freedman, M. R., King, J., Kennedy, E. (2001) Popular diets: a scientific review. Obes Res. 9: 1S5S.
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    Dansinger, M. L., Gleason, J. A., Griffith, J. L., Selker, H. P., Schaefer, E. J. (2005) Comparison of the Atkins, Ornish, Weight Watchers, and Zone diets for weight loss and heart disease risk reduction: a randomized trial. JAMA. 293: 4353.
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    U.S. Food and Drug Administration (2004) Calories Count: Report of the Working Group on Obesity U.S. Food and Drug Administration Washington, DC.
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    Bren, L. (2002) Losing weight: more than counting calories. FDA Consum. 36: 1825.
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    Blackburn, G. (2002) Weight-Loss Advertising: An Analysis of Current Trends Federal Trade Commission Washington, DC.
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    Crespi, J. M. (2001) Promotion Checkoffs, Why So Controversial? The Evolution of Generic Advertising Battles National Institute for Commodity Promotion Research and Evaluation Ithaca, NY.
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    Becker, G. S. (2004) Federal Farm Promotion (‘Checkoff’) Programs Congressional Research Service Washington, DC.
  • 22
    Cattlemen's Beef Promotion and Research Board (2005) It's About Demand: 2004 Beef Board Annual Report Cattlemen's Beef Promotion and Research Board Centennial, CO.
  • 23
    U.S. Department of Agriculture (Accessed December 2005) Agricultural Marketing Service, 2005 http:www.ams.usda.govdairydairyrp.htm
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    U.S. Department of Agriculture (Accessed December 2005) Agricultural Marketing Service, 2005 http:www.ams.usda.govlsgmpbporkporkchk.htm.
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    U.S. Department of Agriculture, Office of the Inspector General (1998) Audit Report: National Fluid Milk Processor Promotion Program Washington, DC.
  • 26
    Mike Johanns, Secretary of Agriculture, Petitioners v. Livestock Marketing Association Nos. 03–1164 and 03–1165 (U.S. Supreme Court); 2005.
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    Wilde, P. E. (2004) Message under revision: USDA speaks about beef, pork, cheese, and obesity. Choices Mag. 19: 4751.
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    Ward, R. W. (2004) Beef Demand and the Rate-of-Return to the U.S. Beef Checkoff: Two Independent Evaluation Approaches Cattlemen's Beef Promotion and Research Board Centennial, CO.
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    Davis, G. C., Capps, O., Bessler, D. A., Leigh, J. H., Nichols, J. P., Goddard, E. (2001) An Economic Evaluation of the Pork Checkoff Program Texas A&M University College Station, TX.
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    Schmit, T. M., Kaiser, H. M. (2004) Decomposing the variation in generic advertising response over time. Am J Agric Econ. 86: 139148.
    Direct Link:
  • 31
    Milk Processor Education Program (2004) Milk and Weight-Loss Study: Final Report Milk Processor Education Program Washington, DC.
  • 32
    Cattlemen's Beef Promotion and Research Board (Accessed June 2005) Beef. It's What's News in Foodservice http:www.beeffoodservice.comFactsDownload.aspx.
  • 33
    Cattlemen's Beef Promotion and Research Board and National Cattlemen's Beef Association (Accessed May 2005) Beef Checkoff Partners with Quiznos Sub to Promote New Steak Sandwich http:www.beeforgnewsbeefcheckoffpartnerswithquiznossubtopromotenewsteaksandwich3519aspx.
  • 34
    Quiznos Sub (Accessed December 2005) Corporate web site http:www.quiznos.comindex.asp.
  • 35
    National Cattlemen's Beef Association (2004) Cattle and Beef Handbook National Cattlemen's Beef Association Centennial, CO.
  • 36
    National Pork Board (2004) Counting carbs initiative draws attention. Pork Leader. 24: 1
  • 37
    National Pork Board (Accessed June 2005) Eating Well to Stay Healthy: The Role of Protein http:www.theotherwhitemeat.comuserdocstheroleofprotein.pdf.
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    National Pork Board (Accessed June 2005) Promotional Tools: Pork's Role in Today's Diets http:www.porkfoodservice.compromotionalTools.asp.
  • 39
    Zemel, M. B., Thompson, W., Milstead, A., Morris, K. (2004) Dietary calcium and dairy products accelerate weight and fat loss during energy restriction in obese adults. Obes Res. 12: 582590.