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Do Consumers Really Refuse To Buy Genetically Modified Food?†
Article first published online: 5 DEC 2003
DOI: 10.1046/j.0013-0133.2003.00179.x
Additional Information
How to Cite
Noussair, C., Robin, S. and Ruffieux, B. (2004), Do Consumers Really Refuse To Buy Genetically Modified Food?. The Economic Journal, 114: 102–120. doi: 10.1046/j.0013-0133.2003.00179.x
Publication History
- Issue published online: 5 DEC 2003
- Article first published online: 5 DEC 2003
- Date of receipt of first submission: March 2001 Date of receipt of final transcript: April 2003
- Abstract
- Article
- References
- Cited By
We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs, and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM foods. There is a surplus to be gained from the segregation of the market for food products into a GMO-free segment and a segment allowing GMOs.