The structuring of populations at small scales has important consequences for ecological relationships and may contribute to the maintenance of genetic diversity within populations. As an example we tested the effects of variation in nectar production rates (NPR) on pollinator visitation in experimental populations of Echium vulgare with different spatial arrangements. Bumblebees discriminate between groups of plants with different NPRs only when these groups are separated by distances larger than 6 m. Within groups, plants with high and low NPR receive similar numbers of approaches. Plants with high NPR increase the average number of approaches to all plants in the group; therefore, plants with low NPR benefit from nectar-rich plants nearby. These results demonstrate that the effects of NPR on pollinator service depend on the spatial structuring of the population. We suggest that this may help to explain the large genetic differences in NPR that we find for E. vulgare at our study site.