New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements
Article first published online: 17 DEC 2002
2000 The Societyfor the Psychological Study of Social Issues
Journal of Social Issues
Volume 56, Issue 3, pages 527–541, Fall 2000
How to Cite
Bator, R. J. and Cialdini, R. B. (2000), New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements. Journal of Social Issues, 56: 527–541. doi: 10.1111/0022-4537.00182
- Issue published online: 17 DEC 2002
- Article first published online: 17 DEC 2002
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