New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community-Based Social Marketing
Article first published online: 17 DEC 2002
2000 The Societyfor the Psychological Study of Social Issues
Journal of Social Issues
Volume 56, Issue 3, pages 543–554, Fall 2000
How to Cite
McKenzie-Mohr, D. (2000), New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community-Based Social Marketing. Journal of Social Issues, 56: 543–554. doi: 10.1111/0022-4537.00183
- Issue published online: 17 DEC 2002
- Article first published online: 17 DEC 2002
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