New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community-Based Social Marketing
Version of Record online: 17 DEC 2002
2000 The Societyfor the Psychological Study of Social Issues
Journal of Social Issues
Volume 56, Issue 3, pages 543–554, Fall 2000
How to Cite
McKenzie-Mohr, D. (2000), New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community-Based Social Marketing. Journal of Social Issues, 56: 543–554. doi: 10.1111/0022-4537.00183
- Issue online: 17 DEC 2002
- Version of Record online: 17 DEC 2002
Options for accessing this content:
- If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.
- If your institution does not currently subscribe to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- New Users: Please register, then proceed to purchase the article.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!