Modes of Response to Marketing Communications Failures in the Computer Services Industry
Version of Record online: 11 JUN 2003
British Journal of Management
Volume 14, Issue 2, pages 155–172, June 2003
How to Cite
Bennett, R. (2003), Modes of Response to Marketing Communications Failures in the Computer Services Industry. British Journal of Management, 14: 155–172. doi: 10.1111/1467-8551.00272
- Issue online: 11 JUN 2003
- Version of Record online: 11 JUN 2003
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