The authors would like to thank Mr Fahad Al-Nasser for his research assistance and Alan Rugman as well as the anonymous reviewers for their helpful comments.
Testing the Regional Performance of Multinational Enterprises in the Retail Sector: The Moderating Effects of Timing, Speed and Experience
Article first published online: 9 MAY 2013
© 2013 The Author(s). British Journal of Management © 2013 British Academy of Management
British Journal of Management
Special Issue: Strategies for Firm Globalization and Regionalization. Guest Editors: Abby Ghobadian, Alan M. Rugman and Rosalie L. Tung
Volume 25, Issue Supplement S1, pages S100–S115, January 2014
How to Cite
Mohr, A., Fastoso, F., Wang, C. and Shirodkar, V. (2014), Testing the Regional Performance of Multinational Enterprises in the Retail Sector: The Moderating Effects of Timing, Speed and Experience. British Journal of Management, 25: S100–S115. doi: 10.1111/1467-8551.12013
- Issue published online: 2 JAN 2014
- Article first published online: 9 MAY 2013
Drawing on regional strategy theory we complement the core effect of firm-specific advantages on the performance of multinational enterprises with an analysis of the performance consequences of home region concentration on firm performance. We also develop hypotheses regarding the effect of foreign entry timing, internationalization speed and international experience on the performance effect of home region concentration. We test our hypotheses against unique longitudinal data from a panel of 128 multinational enterprises in the retail sector whose geographical spread of international activities we traced between 1995 and 2010. Our findings support the predictions of regional strategy theory and highlight the importance of foreign entry timing and internationalization speed in strengthening the positive effect of home region concentration on the performance of multinational enterprises.