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Evolving the E-Business
Article first published online: 6 JAN 2003
DOI: 10.1111/1467-8616.00135
London Business School 2000
1467-8616/asset/cover.gif?v=1&s=7a69b31408ad6a5b82092d34ce92009fdd1fdede "Business Strategy Review")
Additional Information
How to Cite
Earl, M. J. (2000), Evolving the E-Business. Business Strategy Review, 11: 33–38. doi: 10.1111/1467-8616.00135
Publication History
- Issue published online: 28 JUN 2008
- Article first published online: 6 JAN 2003
- Abstract
- Cited By
For most firms, becoming an e-business is an evolutionary journey. Partly descriptive and partly prescriptive, this article identifies six stages for this journey, each of them determining the course of the next. The article concludes with six lessons representing an essential agenda for evolving the business.