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Innovate or Die: Is that a Fact?
Article first published online: 11 SEP 2003
DOI: 10.1111/1467-8691.00276
1467-8691/asset/cover.gif?v=1&s=3968747e2e73e4b55ce60ba819bac4099598a70f "Creativity and Innovation Management")
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How to Cite
Getz, I. and Robinson, A. G. (2003), Innovate or Die: Is that a Fact?. Creativity and Innovation Management, 12: 130–136. doi: 10.1111/1467-8691.00276
Publication History
- Issue published online: 11 SEP 2003
- Article first published online: 11 SEP 2003
- Abstract
- Article
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‘Innovate or die’. This mantra has been repeated so many times – by the media, governments, business leaders, business professors, consultants and management gurus – that people have come to assume it is actually true. This article explores why have business leaders been so prone to fall for such a naïve message, and shows how it has caused them to overlook the true sources of long-term high performance.