Studies of the city traditionally posit a division between a city’s economy and its culture, with culture subordinate in explanatory power to work. However, post–industrial and globalizing trends are dramatically elevating the importance of culture. Cultural activities are increasingly crucial to urban economic vitality. Models to explain the growth of cities from the era of industrial manufacturing are outmoded. Citizens in the postindustrial city increasingly make quality of life demands, treating their own urban location as if tourists, emphasizing aesthetic concerns. These practices impact considerations about the proper nature of amenities that post–industrial cities can sustain.