This paper studies a classical extension of the Black and Scholes model for option pricing, often known as the Hull and White model. Our specification is that the volatility process is assumed not only to be stochastic, but also to have long-memory features and properties. We study here the implications of this continuous-time long-memory model, both for the volatility process itself as well as for the global asset price process. We also compare our model with some discrete time approximations. Then the issue of option pricing is addressed by looking at theoretical formulas and properties of the implicit volatilities as well as statistical inference tractability. Lastly, we provide a few simulation experiments to illustrate our results.