Emotivism and Deflationary Truth

The paper investigates different ways to understand the claim that non–cognitivists theories of morality are incoherent. According to the claim, this is so because, on one theory of truth, non–cognitivists are not able to deny objective truth to moral judgments without taking a substantive normative position. I argue that emotivism is not self–defeating in this way. The charge of incoherence actually only amounts to a claim that emotivism is incompatible with deflationary truth, but this claim is based upon a mistake. It relies upon a problematic understanding of both emotivism and the deflationary theory of truth.