The British government is in the process of re-energizing its relations with the Gulf states. A new Gulf strategy involving a range of activities including more frequent elite bilateral visits and proposals sometimes touted as Britain's military ‘return to east of Suez’ are two key elements of the overarching strategy. Such polices are designed to fall in line with British national interest as identified by the government-authored 2010 National Security Strategy (NSS), which emphasizes the importance of security, trade, and promoting and expanding British values and influence as perennial British raisons d'etat. In the short term, the Gulf initiatives reflect and compliment these core interests, partly based on Britain's historical role in the region, but mostly thanks to modern day trade interdependencies and mutually beneficial security-based cooperation. However, there is yet to emerge a coherent understanding of Britain's longer-term national interest in the region. Instead, government-led, party-political priorities, at the expense of thorough apolitical analysis of long-term interests, appear to be unduly influential on the origins of both the Gulf proposals and the NSS conclusions themselves. Without a clear strategic, neutral grounding, both the Gulf prioritization and the NSS itself are weakened and their longevity undermined.