Investigating Preferences for the Local Delivery of Agri-environment Benefits


  • Guy Garrod,

  • Eric Ruto,

  • Ken Willis,

  • Neil Powe

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    • Guy Garrod and Eric Ruto are both with the Centre for Rural Economy (CRE), School of Agriculture, Food and Rural Development, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. E-mail: for correspondence. Ken Willis and Neil Powe are with the Centre for Research in Environmental Appraisal and Management (CREAM), School of Architecture, Planning and Landscape, Newcastle University. Thanks are due to anonymous referees for their comments and suggestions on an earlier draft.


Since 2005, Environmental Stewardship (ES) has been the principal agri-environment scheme for England and is the key instrument for the delivery of increased environmental benefits from agricultural landscapes. The main objective of this study is to investigate the hypothesis that individuals have greater relative preferences for the environmental benefits associated with agri-environment schemes when they are delivered within those landscapes closest to where they live. A choice experiment approach based on a national survey provides the data and a mixed logit approach is used to model relative preferences for the environmental benefits of ES across five generic landscape types. Results show that most respondents have a preference for benefits delivered in those areas closest and most accessible to where they live.