Integrating R&D and Marketing: A Review and Analysis of the Literature
Article first published online: 3 OCT 2003
© 1996 Elsevier Science Inc.
Journal of Product Innovation Management
Volume 13, Issue 3, pages 191–215, May 1996
How to Cite
Griffin, A. and Hauser, J. R. (1996), Integrating R&D and Marketing: A Review and Analysis of the Literature. Journal of Product Innovation Management, 13: 191–215. doi: 10.1111/1540-5885.1330191
- Issue published online: 3 OCT 2003
- Article first published online: 3 OCT 2003
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