The Hidden Costs of Accelerated Product Development
Article first published online: 26 SEP 2003
© 1992 Elsevier Science Publishing Co., Inc.
Journal of Product Innovation Management
Volume 9, Issue 3, pages 188–199, September 1992
How to Cite
Crawford, C. M. (1992), The Hidden Costs of Accelerated Product Development. Journal of Product Innovation Management, 9: 188–199. doi: 10.1111/1540-5885.930188
- Issue published online: 26 SEP 2003
- Article first published online: 26 SEP 2003
Rarely has a strategic management option captured American industry as has the thrust of accelerated product development. When accompanied by the goals of lowered cost and increased new product quality, it seems almost unstoppable. However, industry may have been swept up in the enthusiasm. Any strategic option so tempting (with long lists of advantages and no suggested limitations) needs to be viewed critically. Merle Crawford reveals several “hidden costs” of accelerated development. He does not oppose the new strategy, and indeed endorses it highly, but urges that it be considered carefully before application. His analysis suggests that acceleration is far more widely applied than is good for any industrialized economic system.