The Big 5 and conservation

Authors


Correspondence

Tim Caro, Department of Wildlife, Fish and Conservation Biology, University of California, Davis, CA 95616, USA

Email: tmcaro@ucdavis.edu

Abstract

Read the Feature Paper: Understanding heterogeneous preference of tourists for big game species: implications for conservation and management

Other Commentaries on this paper: To use tourism as a conservation tool, first study tourists

Response from the authors: Conservation marketing and education for less charismatic biodiversity and conservation businesses for sustainable development

Ancillary