‘Vaping’ profiles and preferences: an online survey of electronic cigarette users
Article first published online: 28 MAR 2013
© 2013 Society for the Study of Addiction
Volume 108, Issue 6, pages 1115–1125, June 2013
How to Cite
Dawkins, L., Turner, J., Roberts, A. and Soar, K. (2013), ‘Vaping’ profiles and preferences: an online survey of electronic cigarette users. Addiction, 108: 1115–1125. doi: 10.1111/add.12150
- Issue published online: 10 MAY 2013
- Article first published online: 28 MAR 2013
- Manuscript Accepted: 8 FEB 2013
- Manuscript Revised: 13 NOV 2012
- Manuscript Received: 5 OCT 2012
- electronic cigarette;
To characterize e-cigarette use, users and effects in a sample of Electronic Cigarette Company (TECC) and Totally Wicked E-Liquid (TWEL) users.
Design and setting
Online survey hosted at the University of East London with links from TECC/TWEL websites from September 2011 to May 2012.
One thousand three hundred and forty-seven respondents from 33 countries (72% European), mean age 43 years, 70% male, 96% Causacian, 44% educated to degree level or above.
Seventy-four percent of participants reported not smoking for at least a few weeks since using the e-cigarette and 70% reported reduced urge to smoke. Seventy-two percent of participants used a ‘tank’ system, most commonly, the eGo-C (23%). Mean duration of use was 10 months. Only 1% reported exclusive use of non-nicotine (0 mg) containing liquid. E-cigarettes were generally considered to be satisfying to use; elicit few side effects; be healthier than smoking; improve cough/breathing; and be associated with low levels of craving. Among ex-smokers, ‘time to first vape’ was significantly longer than ‘time to first cigarette’ (t1104 = 11.16, P < 0.001) suggesting a lower level of dependence to e-cigarettes. Ex-smokers reported significantly greater reduction in craving than current smokers (χ21 = 133.66, P < 0.0007) although few other differences emerged between these groups. Compared with males, females opted more for chocolate/sweet flavours (χ21 = 16.16, P < 0.001) and liked the e-cigarette because it resembles a cigarette (χ23 = 42.65, P < 0.001).
E-cigarettes are used primarily for smoking cessation, but for a longer duration than nicotine replacement therapy, and users believe them to be safer than smoking.