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References

  • Gourville J.T. & Koehler J.J. (2004). Downsizing price increases: A greater sensitivity to price than quantity in consumer markets. Harvard Business School Working Paper no. 04-042.
  • Imai S. & Watanabe T. (2014). Product downsizing and hidden price increases: Evidence from Japan's deflationary period. Asian Economic Policy Review, 9 (1), 6989.