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Keywords:

  • Consumer preferences;
  • Latent class models;
  • RP and SP choice data;
  • Attribute nonattendance;
  • C15;
  • C25;
  • Q13;
  • Q18

Abstract

We report the results of a study based on revealed and stated preference data on choice of Prosecco wines in retail stores close to the origin of production in Northern Italy. Emphasis is placed on ability to reconcile the utility structure of stated preference data with that underlying revealed preference data. We extend the analysis to cover nonattendance of key attributes, such as price and certification of origin, while controlling for the large range of brand effects.