Sparkling wine choice from supermarket shelves: the impact of certification of origin and production practices

Authors

  • Mara Thiene,

    1. Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padua, Viale dell'Università, Legnaro (PD), Italy
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  • Riccardo Scarpa,

    Corresponding author
    1. Gibson Institute for Land, Food and Environment, School of Biological Sciences, Queen's University Belfast, Belfast, BT9 7BL, U.K.
    2. Department of Economics, Waikato Management School University of Waikato, New Zealand
    • Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padua, Viale dell'Università, Legnaro (PD), Italy
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  • Luigi Galletto,

    1. Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padua, Viale dell'Università, Legnaro (PD), Italy
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  • Vasco Boatto

    1. Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padua, Viale dell'Università, Legnaro (PD), Italy
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Corresponding author. Tel.: +44(0)28 9097 2300; fax: +44(0)28 9097 5877. E-mail address: rscarpa@waikato.ac.nz (R. Scarpa).

Abstract

We report the results of a study based on revealed and stated preference data on choice of Prosecco wines in retail stores close to the origin of production in Northern Italy. Emphasis is placed on ability to reconcile the utility structure of stated preference data with that underlying revealed preference data. We extend the analysis to cover nonattendance of key attributes, such as price and certification of origin, while controlling for the large range of brand effects.

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