The authors acknowledge funding via the ARC Discovery Project “Dollars and Democracy” (Tham, Costar and Orr).
Third-Party Campaigning and Issue-Advertising in Australia
Article first published online: 21 MAR 2014
© 2014 The Authors. Australian Journal of Politics and History © 2014 School of History, Philosophy, Religion and Classics, School of Political Science and International Studies, The University of Queensland and Wiley Publishing Asia Pty Ltd.
Australian Journal of Politics & History
Volume 60, Issue 1, pages 73–92, March 2014
How to Cite
Orr, G. and Gauja, A. (2014), Third-Party Campaigning and Issue-Advertising in Australia. Australian Journal of Politics & History, 60: 73–92. doi: 10.1111/ajph.12046
- Issue published online: 21 MAR 2014
- Article first published online: 21 MAR 2014
Large-scale issue-advertising by third parties appears to be increasing in Australia. This article analyses recent official data on political expenditure, and situates such campaigning in historical perspective with case studies of the bank nationalisation, Medibank, WorkChoices and mining tax campaigns. The success of the latter two campaigns illustrates the potential for well-resourced sectors to employ what has traditionally been seen as an “outsider” tactic. The various drivers of the phenomenon are discussed, including evolving trends in political engagement and the media, and fluctuations in perceptions of governmental strength or weakness. The most distinctly Australian aspect of the phenomenon is the tendency in recent decades for governments and third parties to engage in a “call-and-response” cycle of issue-advertising.