Simply the best: Parody and political sincerity in Iceland



Pursuing a self-described anarcho-surrealist politics in the aftermath of Iceland's banking crisis, Jón Gnarr shocked the country's political establishment by winning the mayoral election in Reykjavík in May 2010. In this article, I explore the rise of Gnarr's Best Party, especially its refusal to accept a distinction between parody and sincerity in its mode of political performance. Against the backdrop of the increasing monopolization of (neo)liberal political discourse and action, I discuss how “Gnarrism” reflects at once something old and something new in northern liberal democracy.