Children under the age of two are more likely to watch inappropriate background media than older children
Article first published online: 10 MAR 2014
©2014 Foundation Acta Pædiatrica. Published by John Wiley & Sons Ltd
Volume 103, Issue 5, pages 546–552, May 2014
How to Cite
Tomopoulos, S., Brockmeyer Cates, C., Dreyer, B. P., Fierman, A. H., Berkule, S. B. and Mendelsohn, A. L. (2014), Children under the age of two are more likely to watch inappropriate background media than older children. Acta Paediatrica, 103: 546–552. doi: 10.1111/apa.12588
- Issue published online: 1 APR 2014
- Article first published online: 10 MAR 2014
- Accepted manuscript online: 20 FEB 2014 04:17AM EST
- Manuscript Accepted: 3 FEB 2014
- Manuscript Revised: 1 DEC 2013
- Manuscript Received: 7 SEP 2013
- National Institutes of Health
- National Institute of Child Health and Human Development. Grant Numbers: 2R01 HD047740 01-04, 5R01 HD047740 05-07
- Tiger Foundation
- Marks Family Foundation
- Rhodebeck Charitable Trust
- New York Community Trust
- Children of Bellevue, Inc.
- KiDS of NYU Foundation, Inc.
- Young child;
To establish whether young children watched foreground electronic media or background media that was not aimed at them or was inappropriate for their age.
We performed a longitudinal analysis of mother–infant dyads participating in a larger parenting study. The primary dependent variable was maternal reports of watching habits from media diaries at 6, 14, 24 and 36 months. Independent variables were child age, programme content and whether the programme was turned on specifically for the child.
We analysed 3570 programme exposures in 527 children, mostly from television. Children were significantly more likely to actually watch programmes if they were older, if the content was coded as ‘educational young child’ or if the parent tuned on the programme specifically so the child could watch it. Children under the age of two were more likely than older children to watch background media that featured age-inappropriate content or had not been turned on for them to watch [30% versus 16% of programmes; AOR = 2.19 (95%CI 1.82–2.65)].
Young children under the age of two frequently watch background media that has age-inappropriate content or has not been turned on for them to watch.