E-Communications: An Aspect of Union Renewal or Merely Doing Things Electronically?
Article first published online: 1 MAR 2013
© Blackwell Publishing Ltd/London School of Economics 2013
British Journal of Industrial Relations
How to Cite
Kerr, A. and Waddington, J. (2013), E-Communications: An Aspect of Union Renewal or Merely Doing Things Electronically?. British Journal of Industrial Relations. doi: 10.1111/bjir.12010
- Article first published online: 1 MAR 2013
- Manuscript Accepted: 8 OCT 2012
Drawing on questionnaire-based survey data and web-based data, this article examines the introduction of virtual branch websites within 12 branches of UNISON. The article situates e-communications within a union communications strategy from the perspective of union members and shows how the virtual branch websites contribute to aspects of union renewal including organization and participation, union democracy and the conduct of industrial disputes.