Kathryn Graham PhD, Senior Scientist, Adjunct Research Professor, Associate Professor and Professor (Adjunct), Sharon Bernards MA, Research Coordinator, John D. Clapp PhD, Associate Dean of Research and Faculty Development, Tara M. Dumas PhD, Post-Doctoral Fellow, Tara Kelley-Baker PhD, Senior Scientist, Peter Miller PhD, Associate Professor and Affiliate Scientist, Samantha Wells PhD, Scientist and Section Head, Adjunct Professor and Assistant Professor.
Street intercept method: An innovative approach to recruiting young adult high-risk drinkers
Version of Record online: 29 MAY 2014
© 2014 Australasian Professional Society on Alcohol and other Drugs
Drug and Alcohol Review
Special Issue: Alcohol and drug use patterns in the event, Guest Editors: Emmanuel Kuntsche, Paul Dietze and Rebecca Jenkinson
Volume 33, Issue 4, pages 449–455, July 2014
How to Cite
Graham, K., Bernards, S., Clapp, J. D., Dumas, T. M., Kelley-Baker, T., Miller, P. G. and Wells, S. (2014), Street intercept method: An innovative approach to recruiting young adult high-risk drinkers. Drug and Alcohol Review, 33: 449–455. doi: 10.1111/dar.12160
- Issue online: 16 JUL 2014
- Version of Record online: 29 MAY 2014
- Manuscript Accepted: 30 APR 2014
- Manuscript Received: 14 MAR 2014
- Canadian Institutes of Health Research Grant. Grant Number: CBG -101926
- Canada Foundation for Innovation. Grant Number: 20289
- Ontario Ministry of Research and Innovation
- licensed premise;
- young adult;
- alcohol consumption;
- research method
Introduction and Aims
Many young adults are risky drinkers who are often missed by general population surveys. The aim of the present study was to assess factors affecting participation rates in a street intercept approach to recruiting young adult bar-goers for an online survey.
Design and Methods
Two hundred eighty-seven young adults were approached as they entered the bar district of a medium-sized city on two consecutive weekend nights. Of these, 170 met eligibility requirements and were invited to complete a 2 min street survey for which they were paid $5 and given a gift card for $50 or $100 to be redeemed when they completed a follow-up online survey.
Sixty-one per cent of eligible persons (n = 104) participated in the street survey, with greater participation on the second night (74% vs. 50%). Sixty-eight per cent (n = 71) of those who participated in the street survey completed the online survey, with no differences in response by age or student status; however, men were significantly more likely to complete the online survey if they received the higher incentive, had consumed less alcohol and were recruited before midnight. The larger incentive was especially effective at increasing completion rates for men who had consumed a larger amount of alcohol.
Discussion and Conclusions
Street intercept is an effective and efficient recruitment method that can measure both drinking and other experiences in the event and link these data to information collected in follow-up research. Unlike recruitment through convenience samples, response rates and response bias can also be assessed. [Graham K, Bernards S, Clapp JD, Dumas TM, Kelley-Baker T, Miller PG, Wells S. Street intercept method: An innovative approach to recruiting young adult high-risk drinkers. Drug Alcohol Rev 2014; 33:449-455]