Sacramental Theology in a Consumer Society
Article first published online: 9 JUN 2014
© 2014 Wiley Periodicals and Dialog, Inc.
Volume 53, Issue 2, pages 127–133, June 2014
How to Cite
Hoffmeyer, J. F. (2014), Sacramental Theology in a Consumer Society. Dialog, 53: 127–133. doi: 10.1111/dial.12102
- Issue published online: 9 JUN 2014
- Article first published online: 9 JUN 2014
Critics of consumerism frequently denounce it for being too materialistic. In fact, much consumer marketing appeals to desires that transcend the material. Marketers present material goods in a manner analogous to sacramental elements: a means of mediating an encounter with that which transcends the material. In a consumer society, it is important for Christian sacramental theology to distinguish itself from the quasi-sacramental appeal of consumerism. One important way to do this is to emphasize that Christian sacramental theology honors and cherishes material mediations of the transcendent far more than consumerism does.