He is responsible for the design intent for all industrial design products, and is a mentor to the Ziba ID team. His diverse experience, coupled with the desire to immerse himself fully in the target consumers' world, has helped him deliver innovative brand-building solutions for clients such as Nike, P&G, Respironics, and Dell. Backett enjoys uncovering solutions to problems of all sizes and finds the prototyping process to be a particularly rewarding part of designing.
Getting Serious About Play
Article first published online: 17 APR 2013
© 2013 The Design Management Institute
Design Management Review
Volume 24, Issue 1, pages 12–19, Spring 2013
How to Cite
Backett, P. (2013), Getting Serious About Play. Design Management Review, 24: 12–19. doi: 10.1111/drev.10224
- Issue published online: 17 APR 2013
- Article first published online: 17 APR 2013
Your team mates are… your teammates. Constraints, in a design brief, are the rules of the game. And the best part is, you don't know who will win.