She is currently the deputy course director of Brunel University's master's program in design strategy and innovation and the university's master's program in design and branding strategy. Lam holds a research degree in design management from Brunel's School of Engineering and Design and has spent many years researching user requirements, ascertaining design trends, and recommending strategic design directions for a variety of organizations ranging from a domestic general hospital equipment producer to an international electronics company.
She has often worked on collaborative projects with a variety of specialists, from bio-engineers to material scientists and chemists. Working with several small companies, as well as with low-income consumers, has led her to her current research, which is now focused on social innovations.
Games that encourage more-involved citizens, offer urban dwellers some control over their neighborhoods, and inspire better city planning.