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Story, Telling, Design and Business

Authors

  • Florian Vollmer

    1. Senior vice president of design and principal at InReality, an experience integration firm. He has been with the company for nearly 10 years. He teaches service design and design at the Georgia Institute of Technology. In the professional and in the academic context, Vollmer's management focus is on bridging the gap between business/management and design. His passion is creating engaging and meaningful customer experiences.
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  • Originally from Essen, Germany, Vollmer has an education history that includes the Georgia Institute of Technology in Atlanta; KISD Cologne; KHB Berlin; and the University of Central England. He is a photographer, reader, yoga practitioner, and cyclist, and he enjoys time in a sea kayak. Based in Atlanta, he travels extensively to stay at the forefront of the latest developments in design and business.

Abstract

Storytelling: a communication approach that translates the needs of the business audience into the needs of the design practitioner.

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