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A Love Letter


  • Mauro Porcini

    1. Joined PepsiCo in 2012 as its Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo's culture and providing leadership in architecting an innovative design approach to the company's brands. His focus extends from physical to virtual expressions of the brands, including packaging, advertising, retail activation, architecture, industrial design, and digital media.
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  • Prior to joining PepsiCo, Mauro served as Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology-driven global corporation. Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto.


Thoughts on a career.